GRAND-AM Road Racing, which was founded in 1999, revolutionized major league sports car road racing in North America. As the organization begins its 12th season of competition in 2011, GRAND-AM is universally regarded as one of the world's most competitive road racing organizations.
GRAND-AM is located in Daytona Beach, Fla. on the same corporate campus that is also home to NASCAR, International Speedway Corporation (ISC) and Daytona International Speedway.
GRAND-AM was acquired by NASCAR Holdings in late 2008 and operates now as one organization, with resources such as marketing, research and public relations fully integrated into the NASCAR framework. GRAND-AM offers a product that features extremely competitive sports car racing on historic road and street circuits and in major market speedways throughout North America.
GRAND-AM's top-tier Rolex Sports Car Series has established itself as the most competitive professional road racing championship in North America. The Rolex Series Daytona Prototype category has attracted the attention of superstar drivers and universally recognized teams through its extremely raceable and relatively affordable format, and has revolutionized sports car racing with plentiful battles at the front of the field and close finishes in virtually every race.
Like the Daytona Prototype class that has redefined prototype sports car racing, the Rolex Series GT class has done the same for high-performance, production-based sports car racing. With an eye toward the cost-containment and close competition that has propelled the popularity of the Daytona Prototype class, the GT category provides a stable battleground for the world's top automobile manufacturers. Perhaps best of all, the Rolex Series' two-class format allows race fans watching from the grandstands or on television and the media covering the sport to follow the action with just two easy-to-distinguish classes of race cars - Daytona Prototypes and GT.
The GRAND-AM Continental Tire Sports Car Challenge, featuring straight-from-the-showroom American muscle cars and the hottest imports, is also back in 2011 for its 11th season of competition under the GRAND-AM umbrella.
GRAND-AM races at some of the world's most prestigious venues - Daytona, Montreal and Watkins Glen - and has taken the role of a top annual attraction at some of the newest venues in the industry such as Miller Motorsports Park, Barber Motorsports Park, Virginia International Raceway and New Jersey Motorsports Park.